"A successful person isn't necessarily better than her less successful peers at solving problems; her pattern-recognition facilities have just learned what problems are worth solving."
Ogilvy Public Relations
At Ogilvy PR, we map these patterns of influence to identify who is influencing who, how word-of-mouth influence builds momentum, and who emerges in specific fields of interest as digital influencers. Given this insight and intelligence, we guide our clients through the thorny landscape of engaging in these dialogues and participating to build word of mouth online and offline. “Conversation” has become the new ‘earned media.’ We use new digital technologies to activate discussion and amplify our advocates whether they are more traditional influencers or mom bloggers online. We measure performance of all our programs including as word-of-mouth measures in order to optimize programs underway and report progress. The team has developed digital programs for such clients as Unilever, Intel, Lenovo, Nestle, Ford, Louis Vuitton and more.
American Chemistry 2008
ProjectDesign a bright and clean user friendly corporate experience, and offer resourceful information all about Phthalates online.
ServicesArt Direction, Illustration, Design
AgencyOgilvy Public Relations
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ProjectOgilvy commissioned TNT to design a Social Marketing contest and and banner campaign for clean diesel.
ServicesArt Direction, Illustration, Design
AgencyOgilvy Public Relations
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ProjectOgilvy wanted TNT to concept a partnership with Sleep Number beds and Radisson Hotels. The merging brands triggered great interaction for finding your Sleep Number.
ServicesCreative Direction, Art Direction, Branding, Illustration, Design, XHTML, CSS, Consulting
AgencyOgilvy Public Relations
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